Here's Where Hipster Parents Shop for Their Too-Cool Kids' Clothes

Huff all you want about hipsters driving up the price of avocado toast, but when it comes to fashion, it’s hard to deny that hipster parents know where to find the coolest kids’ clothing lines and brands to dress their mini-me’s.

Scroll through popular influencer profiles on Instagram, and you’re bound to find dozens of adorable pictures of stylish babies, toddlers, and teens donning cute designs from brands like Appaman, Zara, and Boy + Girl. If you’re jealous of how polished they look, you’re not alone. There’s a reason celebrities swear by these brands when they dress their own kids.

The good news is you don’t have to experience any fashion FOMO thanks to the bountiful world of online shopping. Ahead, we’ve gathered some of our favorite hipster kids’ clothing brands to inspire you and your fashion-forward kiddos. So, crank up some folk music and get browsing — toast optional.

Mebie Baby

With so many styles and brands to choose from, shopping for a baby can be an overwhelming experience — especially if you don’t love bright, in-your-face colors. Mebie Baby embraces soft neutrals, like honey, grey, blush, and green to create simple styles for little ones. In addition to rompers, footed bodysuits, and two-pieces, the company also sells dreamy crib sheets, blankets, swaddles, and accessories for infants and toddlers. 

Honey ribbed bubble romper, $23 at Mebie Baby

Agatha Cub

Agatha Cub‘s mission is simple: They make clothing for all kids that are “free of expectations and stereotypes.”

As a mother and an aunt, creative director and co-founder Bianca Reis was tired of seeing “masculinity” pushed on children from a young age. So, she set out to make an inclusive line for babies, kids, tweens, and adults that erases societal pressures and allows people to be, well, people.

Bodega ruby workshirt, $78 at Agatha Cub

Alice + Ames

Alice + Ames prides itself on making soft, playful dresses and separates for toddlers and young girls. The company, founded by a mother of three in 2015, makes all of its products, like these sweet flowy dresses, in the U.S. 

Nella dress in cantaloupe, $52 at Alice + Ames

Winter Water Factory

Solid prints are great, but sometimes you want to spice things up in your kids’ (or your own!) wardrobes. Winter Water Factory, founded by German-born artist Stefanie Lynen and her husband, Todd Warnock, makes some of the coolest screen-printed T’s, dresses, rompers, and more in Brooklyn. 

Be on the lookout for Winter Water Factory’s cool collaborations with local artists!

Blue dalmatians tank-top romper, $44 at Winter Water Factory


The only thing more fun than Appaman‘s bold colors and spirited prints is its backstory. Norwegian founder Harald Husum founded the company in Brooklyn back in 2003 and named it after his childhood toy, a corduroy monkey he called “Appaman.” Today, Husum blends American pop culture into his kids’ line, which also features tailored suits and surfwear.  

Bushwick pants in baked apple, $49 at Appaman


ARQ believes that childhood should be all about adventures big and small and that kids shouldn’t be afraid to get their hands dirty in the great outdoors. The company makes all of its clothing using sustainable materials and environmentally friendly dyes and finds its inspiration in the beauty of the Pacific Northwest. 

Wildflowers would look oh-so-cute in the mid-length honey skirt. 

Mid-length skirt in honey, $23.20 (was $58) at ARQ

Boy + Girl

Boy + Girl makes clothing that are as light and breezy as the California coastline. Designer Christine Chang sources her materials from Japan, Europe, and the U.S. to create beautiful everyday looks for babies, kids, and adults. 

Henry Kurta top, $56 at Boy + Girl


Mom Shantae Pelt founded Coco’Pie Clothing in 2011 to empower her daughters, and Black girls everywhere, to embrace their excellence and confidence. The company sells adorable graphic T’s, onesies, sweatshirts, accessories, and more for babies, kids, and adults. 

Many of the items feature adorable girls and their “power puffs” — it doesn’t get much cuter than that!

Schoolgirl tee, $23 (was $24) at Coco’Pie Clothing 

Junk Food Clothing

Junk Food Clothing has been celebrating all things vintage and rebellious since 1988. The Venice Beach company’s soft graphic T’s pay homage to iconic comic books, sports teams, and bands. 

Want to tap into your inner cool kid, too? The brand also sells adult tops, sweaters, and dresses for adults. Groovy. 

Rebel unicorn t-shirt, $22.50 (was $30) at Junk Food Clothing

Kira Kids

Wear your emotions on your sleeve with Kira Kids‘ super soft — and cute — t-shirts. This design from Oakland artist Carissa Potter (People I’ve Loved) is almost as heartwarming as a good hug.

The San Francisco-based company makes and dyes all of its clothing in the U.S. and uses organic cotton. 

I Feel Things Deeply t-shirt, $39 at Kira Kids


You won’t find a “girls” or boys” section at Même. Founder Reina Acab designs stunning black-and-white statement pieces for kids and infants of all genders, and the Los Angeles-based company prides itself on diversity, inclusivity, and style.

Mercy extended varsity jacket, $66 at Même

Rages to Raches

Founder Rachel Nilsson got the inspiration to start Rags to Raches after she sold her handmade clothing on Instagram years ago. Since then, she’s appeared on Shark Tank and gained a massive fan following.

While Nilsson’s “rags,” like the one featured here, don’t feature any snaps or buttons, she swears they’re easy to take on and off. Plus, they’re absolutely precious. 

Hooded tank-top rag in cactus, $46.50 at Rags to Raches

Ultra Violet Kids

Hip kids everywhere can enjoy Los Angeles-based company Ultra Violet‘s cute kids’ clothing, which comes in an array of fun colors and prints. And, because everything is made in L.A. from sustainable materials and deadstock fabrics, they can also feel good about their purchases.  

If you needed another excuse to browse, Ultra Violet Kids also donates a turban or skull cap to kids with medically induced hair loss with every purchase. Fashion with a conscience? Yes, please. 

Lucy 1990s floral dress, $86 at Ultra Violet

Little Giants | Giants Shorties

Little Giants | Giants Shorties creates clothing for kids who aren’t afraid to push the envelope. The Brooklyn company draws inspiration from NYC’s street culture and believes in going big and bold. 

In addition to cool long-sleeve shirts, the company sells T’s, accessories, and books. 

Who You Loving long-sleeve shirt, $25-$30 at We Are Little Giants

Zara Kids

Zara has long been an adult favorite for affordable, fashionable clothing, so many parents may be relieved to learn that the international brand carries cute kids’ clothes too. The spring and summer styles, like the buckle top and floral dress with cutouts, are a breath of fresh air. 

Buckle top in tangerine, $25.90 at Zara

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