Gabrielle Union, Dwyane Wade to Start Baby Line
A hair care line one year, a baby line the next: Gabrielle Union is starting a baby line with her husband, Dwyane Wade. Called Proudly, the baby care line will…
P&G Beauty on Meeting Generational Skin Care Needs
One of the most powerful consumer demographics is also the most neglected in regard to media spend and targeted marketing of products designed to address age-specific needs. But P&G Beauty…
3D Jelly Nails Will Be Taking Over Tips This Summer
When you follow nail artists from all around the world on Instagram, you start noticing common threads that circle the world. One, in particular, moved from Korea and Japan outward:…
18 Percent of Allure Readers Are Looking Forward to Getting Their Hair Cut
In 1992, Allure asked 1,000 people to participate in the very first beauty survey. The answers from back then are probably what you'd expect: We learned that most folks spent…
Here's Every Single Product in the Official Prince Makeup Collection
Dig, if you will, a picture of a Prince-inspired makeup collection. Smoky eyeliners, velvety eye shadows, setting powder, and more find a home in gilded leather packaging — all doused…
Lip Is the Worst Hit Category in Beauty in 2020, Yet Launches Abound
When it comes to the lip category, there’s not much to smile about. “The bottom line is that lip in 2020 was the worst hit category in the worst hit…
Kylie Cosmetics Deleted All But One Post From Its Instagram Grid
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Like it or not,…
Walgreens Boots Alliance Rebrands Beauty Business
Walgreens Boots Alliance is repositioning all of its beauty brands. The retailer is moving all six of its brands under the umbrella of No7 Beauty Company, a new CPG company…
Malin + Goetz on Creating a Cult Classic Fragrance
Fresh on the heels of launching a cult classic fragrance, Malin + Goetz is gearing up for global expansion and continued double-digit growth. The brand, which launched Strawberry Eau de…
L’Oréal Sales Accelerate in Q1
PARIS — L’Oréal’s sales for the first quarter of 2021 beat financial analysts’ expectations, bolstered by numerous factors, including its Active Cosmetics and Professional Products Divisions, and business in China.…